Twins rowing in their blogs here and here.
Now, as I know these people, I could start going on in a similar vein about blogs being weapons of mass distraction or somesuch.
But instead, I'm just going to point them at Google's excellent and hilarious contextual advertising. One brother has US election and Toy company ads, and the other has Charity and Disabled Organisation ads.
Thank you google for your accurate and frankly rather funny appraisal of the whole event.
It's late, and I really wish I'd seen those posts a lot earlier!