A bit of free association on a Sunday night courtesy of

1. Useless::Creatures
   
2. Radiant::Smile
   
3. W::MV
   
4. Unpaid::accountant
   
5. Geek::Butter
   
6. Unfaithful::Songs
   
7. Reboot::Wassat?
   
8. No!::Yes!
   
9. Squad::Police
   
10. Fetish::Boots